Meta Launches First Ray-Ban Smart Glasses 2025
See the World Differently: How Meta's New Eyewear Changes Everyday Life
Meta Launches First Ray-Ban Smart Glasses with Integrated Display
Menlo Park, CA – September 17, 2025 – Today, Meta announced its first Ray-Ban smart glasses with a revolutionary built-in display. This groundbreaking move could reshape the future of augmented reality. The company unveiled the “Meta Ray-Ban Display” at its Meta Connect 2025 conference. This product represents the most significant consumer AR advancement since the original smart glasses concept.
This new innovation from Meta and Ray-Ban moves beyond previous smart eyewear. Earlier models primarily focused on photo and video capture. However, the new display projects crisp, full-color visuals directly into the user’s field of view. Consequently, it creates an immersive augmented reality experience that seamlessly blends digital information with the physical world.
The complete system, which includes the innovative Meta Neural Band, will cost $799 (£649/€699). Pre-orders start on September 25. Furthermore, retail availability begins September 30 at authorized dealers like Best Buy, LensCrafters, and Sunglass Hut in the United States. After that, Meta will expand internationally in early 2026.
Revolutionary Control Through the Meta Neural Band
The extraordinary Meta Neural Band is the standout innovation. This sophisticated wristband uses electromyography (EMG) technology to detect minute electrical signals from muscle contractions in the forearm. This breakthrough allows users to control the glasses’ interface with barely perceptible hand movements. Therefore, it eliminates the need for physical touch controls or voice commands.
The Neural Band transforms simple gestures into precise digital commands. For example, users can scroll through notifications or control media playback with intuitive, natural motions. These actions feel almost telepathic in their responsiveness.
Cutting-Edge Technology Meets Classic Design
Meta successfully integrated advanced computing power into the iconic Ray-Ban Wayfarer silhouette. As a result, the technological innovation doesn’t compromise style or comfort.
Display Innovation and Visual Excellence
The device features a remarkable 600×600 pixel full-color micro-LED display. It delivers exceptional clarity with a 20-degree field of view. Additionally, the display achieves a peak brightness of 5,000 nits. This ensures perfect visibility even in direct sunlight. Meta’s engineers also prioritized privacy. With less than 2% light leakage, the display content remains virtually invisible to observers.
Enhanced Imaging and AI Capabilities
An advanced 12MP ultra-wide camera system captures stunning 4K photos and smooth 1080p video. The powerful Qualcomm Snapdragon AR1 Gen 1 processor, designed for AR applications, runs the device. Moreover, deep integration with Meta AI enables real-time object recognition and instant language translation. It also provides live captions for conversations and contextual information about surroundings. Users can expect up to 6 hours of battery life. The included charging case provides an additional 24 hours of power.
Expanding the Smart Eyewear Portfolio
The event also introduced updates to the broader smart eyewear ecosystem. These options cater to different user preferences and budgets.
The second-generation Ray-Ban Meta smart glasses feature double the battery life and a significantly upgraded camera. These enhanced glasses will cost $379 (£379/€419/A$599). This pricing makes advanced smart eyewear technology more accessible to mainstream consumers.
For sports enthusiasts, Meta unveiled the Oakley Meta Vanguard. This rugged, wraparound model features AI-powered sunglasses engineered for athletic performance. They incorporate the same AI capabilities as the Ray-Ban models but offer superior protection and durability. The Oakley Meta Vanguard is priced at $499 (£499/€549). Shipping starts on October 21. Meta Launches First Ray-Ban
The Dawn of Mainstream Augmented Reality
This launch is significant beyond a single product release. It marks a pivotal moment in personal computing evolution. Unlike previous attempts, Meta’s approach prioritizes style, affordability, and practical utility.
The glasses support popular platforms like WhatsApp, Messenger, and Instagram. This allows users to stay connected without constantly checking their phones. Furthermore, features like real-time language translation could revolutionize international travel. Similarly, live captions open new possibilities for users with hearing impairments.
Market Impact and Future Implications
Industry analysts predict this product could accelerate mainstream AR adoption. Consequently, smart glasses may become the next dominant computing platform after smartphones. The competitive pricing and trusted Ray-Ban brand position these glasses to capture significant market share.
Global shipments will begin in early 2026. Therefore, this international launch could fundamentally change how people interact with digital information. It truly marks the beginning of a new era for integrated augmented reality. read more